About Us


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Celebrating our 5 year anniversary in May 2018, shoplularoefromkerry.com has been the first call for all kinds of clothing. We are based in San Clemente, and also provide services Nationwide. No job is too big or small and our friendly, skilled crew. We will be happy to help you with a long lasting solution. We appreciate every returning customer we maintain. We do this by committing ourselves to the highest standards of professionalism and making sure you have an excellent customer experience. Never settle for a company that doesn't maintain the accreditation, insurance, and licensing that provide you the protection and peace of mind that you deserve.

Personalized service is what we are committed to providing our customers with. Our work will be enjoyed by you and it will be reliable for years to come. At shoplularoefromkerry.com, we are professional in every aspect of our work, from start to finish.

After all, our success depends upon every project we complete to your satisfaction. Our goal is to earn your trust by giving you exceptional service so you will refer us to your family, friends, and associates.





I Believe in You...

There are perhaps no more empowering words in the English language, yet how often do we hear those words? DeAnne Stidham heard them, and at a crucial time in her life. She was a single mother raising seven children and trying to balance time at work and at home. She was desperate to find a way to be at home, be a mom and provide for her family.

DeAnne met a pair of dress wholesalers and was inspired to start liquidating end of season dresses to friends and family. The wholesalers heard her pitch and saw in DeAnne the talent and drive to make her dreams a reality. They believed in her. This was born out of DeAnne's desire to be at home with her children and the faith that others showed in her

You can do it... Prior to LuLaRoe DeAnne had found success in network-based marketing. It was during this time that she learned an important lesson; if you want to be someone who gets things done, act like you already are. This self-empowering idea crystallized in her mind and directly led to her success with LuLaRoe.

DeAnne had long dreamed of the day creating her own clothing line. With the help of her husband Mark, LuLaRoe was launched. As LuLaRoe grew, DeAnne knew she could not do this alone, so she turned to her family to find those talented individuals that could help the company grow. 

She came to believe that if you want someone else to be successful, treat them as if they are, and they will become that person. This idea, known as the Pygmalion Effect which was dramatized in the movie My Fair Lady, helped lead to the creation of LuLaRoe.

I believe in you and you can do it are the basic principles guiding LuLaRoe today. The ethos of the company was borne out of DeAnne's desire to share her experiences and to provide her family and others a foundation for personal success.

LuLaRoe exists to provide an opportunity for people to create freedom by selling comfortable, affordable, stylish clothing, and offering its Retailers the independence to set their own pace and schedule. This creates the time to spend with those closest to them, the very thing DeAnne had once desired for herself!


A Letter From DeAnne Stidham, Founder:

My mother spent years sewing and crafting clothing by hand for eleven children. She knew how to honor what was being sewn—to value everything from the fabric and pattern, down to the buttons and zippers. It helped me see the value of, and really appreciate, the workmanship of the clothing.

When my daughter came to me with a store-bought skirt she wanted altered, I knew I could do better. My mother had instilled in me a desire to make great clothes, and so I picked a print and crafted a simple pattern by hand. The first iconic LuLaRoe Maxi skirt was born. After an overwhelming response, I realized there was an opportunity for something bigger.

My husband, Mark, and I wanted to make a better life for our family. I decided I wanted to sell maxi skirts. I organized a total of six parties, and by the end of them had sold 300 skirts in three days. This is where the idea for LuLaRoe began—named after my first three granddaughters: Lucy, Lola, and Monroe.